Lilou
Lilou
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GLOBAL VISION

Crafted for the world.

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THREE DISTINCT BRANDS

Different by nature.

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QUALITY FIRST

Standards in every drop.

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BUILT FOR PARTNERS

Growing together.

About Us

WE CREATE GLOBAL DRINK BRANDS THAT LEAVE A LASTING IMPACT.

WHAT WE DO

We travel the world to create truly global drink brands that have a great business impact.

OUR APPROACH

Being in the market inspires us to understand trends and categories, helping us develop innovative brandaconcepts with the right market fit.

OUR EXPERIENCE

With over 15 years of global experience, we’ve built brands that connect across cultures and stand the test of time.

OUR JOURNEY

Trips spark imagination. The unforgettable experiences we explore, learn from and create shape brands that can last forever. It’s been our journey for the last 15 years and we’re enjoying it more than ever.

OUR BELIEF

Our time is now, no question about it. It’s easy to feel it, it is just our DESTINY.

THE PEOPLE BEHIND DESTINY SPIRITS

A passionate team of brand builders, market explorers and industry experts with deep global knowledge and one shared belief – in the power of great brands.

OUR BRANDS

Three distinct brands. Three unique stories. One shared passion for exceptional spirits.

NY–FRANCE

GATE D12

Elegant French gin with a bold New York
attitude. Modern, sophisticated and
crafted to stand out.

MEXICO

GATE A23

Premium tequila rooted in Mexican heritage.
Smooth, vibrant and made from 100%
blue agave.

ITALY

GATE C08
Italian tradition meets contemporary taste.
Infused liqueurs crafted with natural
ingredients and care.

AWARDS & TRUST  —

RECOGNIZED.
RESPECTED. TRUSTED.

We believe that great brands earn recognition by consistently delivering quality, authenticity and impact. These awards reflect our commitment to excellence and the trust of the global industry.

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HOW WE WORK

A clear and collaborative process to create distinctive spirits brands
that connect, inspire and succeed in global markets.

01

DISCOVER

We start with a conversation to understand your vision, goals and market opportunity.

discover

02

CREATE

We craft the brand strategy,
product concept and design
with market insight and
category expertise.

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03

DEVELOP

From liquid development to
packaging and positioning,
we build a brand ready
for the world.

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04

LAUNCH & GROW

We launch with a plan and
continue to support your
brand’s growth in
global markets.

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OUR STORY

WHAT'S OUR STORY

Jorge & Joaquin have been working together for almost 10 years at Vanguard (www.vanguard.com) and Diageo (Jose Cuervo Tequila), building Gin Mare from scratch and position the brand as the 1st Super Premium Gin in the world just before it was sold to Brown Forman in November 2022 (biggest exit for a Spanish spirit brand to date).

Wide experience in the drinks industry with a common vision on how to build a successful spirit brand globally, but with a clear complementary skill set.

Hugo is Joaquín’s friend, co-investor at Fudeat and the one who has been pushing Joaquin for ages to create a company together in our drinks industry.

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CHOOSE YOUR DESTINY

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