GLOBAL VISION
Crafted for the world.
THREE DISTINCT BRANDS
Different by nature.
QUALITY FIRST
Ultra-Premium standards in every drop.
BUILT FOR PARTNERS
Growing together.
About Us
WHAT WE DO
We travel the world to create truly global drink brands that have a great business impact.
OUR APPROACH
Being in the international market inspires us to understand trends and categories, helping us develop innovative brand concepts with the right market fit.
OUR BELIEF
We believe strong business is built on trust, integrity, transparency, and mutual respect. We value long-term partnerships over short-term gains and aim to work with people who share the same commitment to quality, reliability, and sustainable growth.
OUR JOURNEY
Trips spark imagination and creativity. The unforgettable experiences we explore, learn from and create shape brands that can last forever.
THE PEOPLE BEHIND DESTINY SPIRITS
A passionate team of brand builders, market explorers and industry experts with deep global knowledge and one shared belief – in the power of great brands.
OUR EXPERIENCE
With over 20 years of global experience, we’ve built brands that connect across cultures and stand the test of time.
WHAT’S OUR STORY
Jorge & Joaquin have been working together for almost 10 years at Vantguard (www.vantguard.com) and Diageo (Jose Cuervo Tequila), building Gin Mare from scratch and position the brand as the 1st Super Premium Gin in the world just before it was sold to Brown Forman in November 2022 (biggest exit for a Spanish spirit brand to date).
Wide experience in the drinks industry with a common vision on how to build a successful spirit brand globally, but with a clear complementary skill set.
Hugo is Joaquín’s friend, co-investor at Fudeat and the one who has been pushing Joaquin for ages to create a company together in our drinks industry.
JORGE BALBONTIN
- Best Brand Ambassador in Spain 2022.
- Spirits mega expert: Liquid development & Production.
- Former Jose Cuervo Global Brand Ambassador.
- Co-founder CURADO Tequila.
JOAQUIN VILLANUEVA
- Global Marketing & Business Strategy Director.
- Coca Cola, Diageo experience in different markets.
- Fudeat founder. Biggest B2B gastronomy platform in Spain.
JOAQUIN VILLANUEVA
- Global Marketing & Business Strategy Director.
- Fudeat founder. Biggest B2B gastronomy platform in Spain.
- Carrera global en Coca Cola y Diageo
HUGO ARÉVALO
- One of the most succesful entrepreneurs in Spain (Tuenti, Glovo, Cabify, Deporvillage, Auro, The Power Business School, Fudeat, Hawkers, Jobandtalent).
Brands
NY–FRANCE
MEXICO
ITALY
HOW WE WORK
01
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WE CREATE WITH PURPOSE
We develop spirits brands with a clear identity, strong positioning, compelling packaging and a distinctive story — all designed to stand out in competitive international markets.
02
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WE PREPARE FOR THE MARKET
We ensure each brand is commercially ready, with the right pricing structure, product information, export materials and market positioning to support successful distribution.
03
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WE CONNECT WITH THE RIGHT PARTNERS
We actively seek experienced importers and distributors who understand their market, share our ambitions and can build the brand with the right focus and commitment.
04
WE GROW TOGETHER
We believe in close cooperation, open communication and long-term partnerships. We work to develop the market, strengthen brand visibility and create sustainable growth.
